Marketing Automation Specialist 

We’re looking for someone with 2-5 years experience working with marketing automation platforms and CRM systems who is interested or experienced in the challenging world of Health Care.

• Execute and manage email campaigns across Australia to support programs for lead generation, virtual events, lead nurture, customer retention, and satisfaction, based on the briefs of campaign managers.
• Using templates, perform hands-on setup of email campaigns in Marketo and create/edit customized HTML emails associated with email campaigns. Configure various workflow steps, triggers, personalization, scheduled actions, and other campaign-related settings for the email campaigns.
• Work with Marketing Operations to segment and filter target audience lists for email distribution.
• Perform QA, validation, and testing processes, working with Marketing Operations, to successfully launch email campaigns.
• Execute email campaign for a monthly marketing newsletter.
• Implement A/B testing and other experimentation to understand audience behaviour and optimize email campaign performance.
• Track, measure, and analyze email campaign performance
• Through analysis of audience segmentation and behaviours, provide recommendations to improve response rates from email.
• Provide email performance reporting and data analyses to stakeholders. Continually identify opportunities for improvement through quantitative analytics and qualitative feedback.

Marketing Communications Specialist

This is a national role for an energetic marketer and communicator strong on customer-centricity, who wants to grow in a rapidly transforming organisation and sector.  You will have exceptional written and personal communication skills, highly articulate with excellent project management skills.